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Research papers

From a thundering roar to a simpering meow

This paper presents the impact of the economic crisis in Asia (which has been labelled ‘Tiger Economy’) and how it is affecting consumers in Indonesia Malaysia and Philippines in terms of their outlook of life lifestyle and values. Apart...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Sylvia Habulan, Moira Manurung, Ng Lay Choon
Company: Nielsen
June 15, 1998
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Citation

Habulan, Manurung and Choon (1998a, June 15). From a thundering roar to a simpering meow. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-a-thundering-roar-to-a-simpering-meow